Sunday, May 29, 2011

Brand names

Nike, originally known as "Blue Ribbon Sports", was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964.
In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory.The Nike shoos logo represents the wing in the famous  Goddess , who was the source of inspiration for many great and courageous warriors.  
Since then Nike became a well known name throughout the world.

None of the countries in witch Nike is present did not change the name of the brand, as it may happen in some cases. For example the automobile company Daewoo has a car model named Cielo in Romania but in Japan the same car is named Sky.
You can not change Nike in any other name because Nike is the name of a god, it represents power and victory.

The companies logo:

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